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Technical Content Manager, CPA

Bitwave

Bitwave

Marketing & Communications, IT, Accounting & Finance
United States
Posted on Tuesday, April 23, 2024

Bitwave, the leading digital asset finance platform for enterprises, was founded by enterprise technology veterans Pat White and Amy Kalnoki in 2018. Our mission is to bridge the gap between blockchain-based technology systems and the traditional enterprise finance world. We automate on-chain accounting workflows, enable seamless regulatory compliance, and streamline crypto B2B payment operations.

As a crucial member of the marketing team, the Content Marketing Manager will play a pivotal role in developing and implementing strategies that align with the Marketing program goals—specifically to increase high-quality leads/conversions and reduce customer churn.

The ideal candidate for this role will have a strong background in accounting and knowledge of enterprise finance operations.

This person will partner across internal sales and marketing teams to align strategic direction, develop engaging, cross-channel content, and utilize industry-standard analytics to optimize performance.

ROLE RESPONSIBILITIES

Strategy

  • Own the development of the content marketing strategy to support Bitwave product positioning, competitive messaging, and go-to-market strategies
  • Collaborate across internal teams to understand and increase pipeline conversion with a Sales Enablement content strategy
  • Stay up-to-date on trends in digital content and best practices for content strategy and execution

Execution

    • Write and edit compelling copy for a variety of digital platforms – including social media channels, email newsletters, blogs, and website landing pages
    • Create enterprise-grade sales enablement content – including slide decks, product slicks, and case studies
    • Manage the day-to-day publishing of content across all digital channels, working with product and design teams as needed
    • Collaborate with Bitwave customers and partners to execute a monthly webinar cadence that supports the lead-gen marketing strategy


    Preferred Qualifications

    • Strong accounting and finance knowledge is required, crypto experience is preferred
    • 3+ years of experience in a content development function, specifically in demand-generation marketing
    • BA/BS degree in marketing or a related field is preferred. An advanced graduate degree or relevant experience is a plus.
    • Demonstrated success and the desire to work in a crypto tech start-up environment is required
    • Exceptional verbal, written, and visual communication skills
    • Excellent organizational skills
    • The ability and willingness to work across various departments and roles is critical